Old Rivals. New York.
Arsenal. Manchester United. These two titans of English Football played each other on American soil for the first time on July 22, 2023.
To promote this historic match, my team was asked to brand the event and design supporting materials such as ads, in-stadium signage, and social content. Below are some photos from the event and a selection of digital adlobs.
With over 82,000 fans in attendance, this match sold out MetLife Stadium, and has exceeded each club’s previous record for the highest-grossing friendly match in any country.
↓ Event Photos ↓
↓ Digital Assets ↓