College Basketball Crown
College Basketball Crown is a postseason college basketball tournament launched by Fox Sports and AEG which draws teams from the Big Ten, Big 12 and BIG EAST.
This tournament needed a name, a logo, and a brand identity, and that’s what my team ultimately delivered. I worked as a brand designer on this project: creating logo and identity options to pitch to clients.
In the end, the team delivered a gilded, bold brand identity to represent this new challenger tournament.
↓ Crown Town Fan Fest ↓
↓ From the Court ↓