I’m Leo.
I’m a designer.

 

Branding

 

Typography

 

Odds ‘n Ends


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      Jordan’s Furniture


      adam&eveDDB Pitch
      Brand Design 
      The #1 furniture retailer in New England approached our agency in the hopes of developing a refreshed, consumer-focused brand expression. 

      First, we evolved the logo.



      Then, we created a modular icon system using the “J” of the logo to create a bespoke icon grid which we employed to create shapes which represent our various home categories. In doing so, we ensured that our assets were bespoke and laddered up to the overall design system at large. 
       

      Then, we showed how this brand system would expand into print, OOH and digital advertising.