United States Postal Service
Pushing the graphic direction of this historic brand while respecting its historied visual language proved to be a exciting and rewarding task.
The first project that I took a design lead on was “User Generated Content 2.0,” where USPS’s non-Twitter channels would highlight customers’ positive comments from Twitter. Drawing inspiration from a pile of letters, I ultimately produced a template which is immediately recognizable as a Twitter repost while also utilizing USPS branding to make the content ownable.
↓ Instagram Tweet Reposts ↓
I was also tasked with creating Linkedin banner images for use by USPS management. Special consideration was paid to creating modern, technical imagery.
↓ LinkedIn Banner Images ↓
Another social project which I led the design process on was the “April Letter Writing Challenge:” a social-first initiative prompting followers to write (and send) more mail. The task was to create a series of posts that each felt fresh while also maintaining a consistent look throughout the campaign.
I ultimately created a series of lightly-branded patterns which drew inspiration from postal iconography. I took special care to create seamless patterns which – when posted as Instagram carousels – smoothly transitioned from one tile to the next.
↓ Instagram Carousel ↓
For Mother’s Day, I illustrated a series of Instagram posts which focused on handwritten and handmade gifts to remind followers to send their mother some love for the holiday.
↓ Mothers’ Day Instagram Series ↓